The Problem

You came here to do something important. Instead, you're drowning in digital noise.

Twelve browser tabs. Three half-written documents. Slack notifications that feel urgent but aren't. The thing you actually wanted to accomplish? Buried somewhere in the chaos.

This isn't an accident. Every notification is a small theft of cognitive focus. The systems we depend on aren't designed to serve our intentions—they're designed to harvest our attention.

The deep, creative, breakthrough thinking that moves humanity forward has been pushed to the margins of our mental bandwidth.

How We Got Here

Twenty years ago, tech made us a deal: give us your attention, get free tools. Email, search, social networks, productivity apps—all free, all accessible, all the time.

The real cost? An attention casino where the house always wins. The industry perfected addiction, turning every app into a distraction machine optimized for engagement, not outcomes.

The original promise was liberation: technology would free us from mundane tasks so we could focus on what truly matters. Instead, the incentive structure of the modern internet has created incredibly sophisticated systems of distraction.

We are still building apps like it is 2010.

The Paradigm Shift

Foundation models changed everything. We now have machines that can pay attention on our behalf—reading, synthesizing, connecting, understanding information at scale.

This flips what's scarce. Attention becomes abundant. Human agency becomes precious.

Your ability to decide what matters, set meaningful goals, and direct energy toward work that actually moves things forward—that's the new currency.

The Core Hypothesis

Our core hypothesis: there is a substantial market for software that pays attention on our behalf, freeing us to focus on what we actually want to accomplish.

While others compete for shrinking fragments of human focus, we're building something different. The intention economy—where technology amplifies human agency instead of exploiting human attention.

Success isn't measured by engagement metrics or time spent in-app, but by how effectively you can accomplish what you came to do.

Our business model reflects this philosophy: we charge money for services rendered. No ads, no tracking, no attention harvesting.

Want to follow our journey? We share our learnings right here. Because the best way to build tools for thinkers is to think out loud ourselves.